Here we had the task of taking care of a small beauty and makeup business. A profile was created, which had 0 followers, and we were concerned about growing the profile. We created content targeting primarily women interested in makeup and beauty. The profile featured posts related to product sales and educational posts from the world of beauty and network marketing. The statistics of saved posts are vital to us, as it indicates that a small community of people is very interested in the content we create.
This project was also conducted on a profile that had 0 followers. We tested the profile's reach over a one-month period, starting from the day the profile was created. Through this project, we confirmed that posts in reel format achieve the best reach, which means this way, we can reach a larger audience more quickly. Usually, the recipe for profile growth is to create reels. Of course, not just any reel, but a short video that captures attention, has excellent hooks, and includes captions. Captions are mandatory in videos. We are witnesses to the fast pace of life, where people have less and less time to watch long videos. Additionally, statistics show that if a video doesn't engage the viewer within the first 7 seconds, the viewer is likely to skip it. Taking care of newly created profiles is a challenge, but we love challenges and are always ready for them.
